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Fruitcake-o-matic

Organic Holiday Campaign

Fruitcake has a bad reputation. Nobody ever eats it. But have you ever tried a really well-made fruitcake? It’s delicious and delightful. So this holiday season, we made delicious fruit- cakes that our friends and clients sent as gifts. How it works: Users engage with out fruitcake-making interface to choose the ingredients for their custom fruitcake.

They could choose “naughty” or “nice” ingredients. Once they’ve made their choices, they told us who the lucky recipient of the real or virtual fruitcake would be, and we sent it to that person.

Role

Branding, Identity, Web Design, UX / UI

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