Organic asked me to completely rebrand the company and make it feel new and closer to their design inspirations and values. I started with the circle is the most perfect of all shapes, which reflects the companies passion to be the best. The circle also represents strength in structure, another key aspect of Organic’s new branding. The logo is a bold, simple, graphic statement, and is the primary element of the new visual identity. It combines the ‘O’ from the first letter of Organic with an outlined flower shape to create a vibrant and instantly recognizable graphic element.


Art Direction, Web Design, Branding