AT&T wanted to be seen as a leader amongst the creative community on Instagram. So we came up with #CreativeConnections, a campaign that brought together Instagram artists from different cities and showed them collaborating on unique works of art using the AT&T Network. It was a great way to position AT&T as a leader on the platform in a way that directly tied into what their brand is all about—bringing people together.
For each collaboration, we created three posts. The first post will introduced our two artists. The second showed them working on their collaboration. And the third post showed the final artwork. All of our posts was used a split-screen format to reinforce the unique look of the campaign.
Art Direction, Web Design, Branding